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MBA E-Content

Sr.No. Subject Topic Covered
1 Human Resource Management  International Human Resource Management 
2 Human Resource Management EMPLOYEE SAFETY
3 Human Resource Management Demotion And Separation
4 Human Resource Management TRAINING-PART-3
5 Human Resource Management TRAINING-PART-1
6 Human Resource Management TRANSFER
7 Human Resource Management Employee Incentive Schemes
8 Human Resource Management EMPLOYEE SAFETY
9 Human Resource Management Employee Relations & Industrial Relation Part-2
10 Human Resource Management Employee Relations & Industrial Relation Part-1
11 Human Resource Management PERFORMANCE APPRAISAL -PART-3
12 Human Resource Management PERFORMANCE APPRAISAL -PART-2
13 Human Resource Management PERFORMANCE APPRAISAL -PART-1
14 Human Resource Management PROMOTION
15 Human Resource Management COMPENSATION MANAGEMENT PART-3
16 Human Resource Management COMPENSATION MANAGEMENT PART-2
17 Human Resource Management COMPENSATION MANAGEMENT PART-1
18 Human Resource Management JOB EVALUATION
19 Human Resource Management SELECTION PROCESS
20 Human Resource Management Recent Trends In Recruitment
21 Human Resource Management RECRUITMENT-PART-2
22 Human Resource Management RECRUITMENT-PART-1
23 Human Resource Management Career Planning
24 Human Resource Management JOB DESIGN(Part-2)
25 Human Resource Management

JOB DESIGN (PART-1)
26 Human Resource Management JOB ANALYSIS
27 Human Resource Management HUMAN RESOURCE PLANNING -PART-2
28 Human Resource Management

HUMAN RESOURCE PLANNING -PART-1
29 Marketing of services Current trends in e-Services industry
30 Marketing of services Current trends inProfessional Services industry
31 Marketing of services Current trends inITES (IT enabled Services)
32 Marketing of services Current trends inPublic Utilities industry
33 Marketing of services Current trends inNGO industry
34 Marketing of services Current trends inEducation industry
35 Marketing of services Current trends inLogistics industry
36 Marketing of services Current trends inConsultancy industry
37 Marketing of services Current trends inTelecom industry
38 Marketing of services Current trends in Health service industry
39 Marketing of services Hospitality & TOUR & TRAVEL
40 Marketing of services

the Gaps Model of Service Quality
41 Marketing of services Role of CRM
42 Marketing of services Service Guarantees
43 Marketing of services Recovery management
44 Marketing of services Complaint handling
45 Marketing of services Service quality and measurement
46 Marketing of services Revenue Management
47 Marketing of services Pricing Considerations and Strategies
48 Marketing of services Service process – Blue printing – Physical evidence
49 Marketing of services Role of intermediaries in service delivery
50 Marketing of services Role of Customers in service delivery
51 Marketing of services Role of Employees in service delivery
52 Marketing of services Demand and Capacity Management
53 Marketing of services Customer Defined Service Standards
54 Marketing of services Basic service to potential service
55 Marketing of services New Service Development Process
56 Marketing of services Customer Expectations and Perceptions of Services
57 Marketing of services Consumer Behavior in Services
58 Marketing of services Services vis-à-vis goods
59 DIGITAL MARKETING AND E-COMMERCE e-commerce Sales Life Cycle (ESLC) Model
60 DIGITAL MARKETING AND E-COMMERCE E-business Models Based on the Relationship of Transaction Parties
61 DIGITAL MARKETING AND E-COMMERCE https://www.youtube.com/watch?v=r9Wgb33I9lE
62 DIGITAL MARKETING AND E-COMMERCE USING APPS AND GAMIFICATION
63 DIGITAL MARKETING AND E-COMMERCE Using Google Analytics & Other Social Media Analytics Tools
64 DIGITAL MARKETING AND E-COMMERCE Digital Marketing Strategies and its ROI
65 DIGITAL MARKETING AND E-COMMERCE Digital Marketing Strategies and its ROI
66 DIGITAL MARKETING AND E-COMMERCE Online PR and Reputation Management
67 DIGITAL MARKETING AND E-COMMERCE Online PR and Reputation Management
68 DIGITAL MARKETING AND E-COMMERCE Using Marketing analytics tools to STP
69 DIGITAL MARKETING AND E-COMMERCE Using Marketing Strategies & Analytics Tools : Understanding Digital marketing Strategies
70 DIGITAL MARKETING AND E-COMMERCE Content Marketing & Content creation process
71 DIGITAL MARKETING AND E-COMMERCE Introduction to Social Media Marketing: LinkedIn
72 DIGITAL MARKETING AND E-COMMERCE Introduction to Social Media Marketing: Instagram
73 DIGITAL MARKETING AND E-COMMERCE Introduction to Social Media Marketing: Facebook
74 DIGITAL MARKETING AND E-COMMERCE VIDEO MARKETING ON YOUTUBE
75 DIGITAL MARKETING AND E-COMMERCE Introduction to SEM
76 DIGITAL MARKETING AND E-COMMERCE EMAIL MARKETING STRATEGY AND MONITORING
77 DIGITAL MARKETING AND E-COMMERCE E-MAIL MARKETING - CAMPAIGN USING MAIL CHIMP
78 DIGITAL MARKETING AND E-COMMERCE E-MAIL MARKETING - INTRODUCTION AND SIGNIFICANCE
79 DIGITAL MARKETING AND E-COMMERCE OFF PAGE SEO TECHNIQUES
80 DIGITAL MARKETING AND E-COMMERCE

On Page SEO Techniques: Indexing & Key Word Placement
81 DIGITAL MARKETING AND E-COMMERCE

SEO KEYWORD PLANNER TOOLS
82 DIGITAL MARKETING AND E-COMMERCE INTRODUCTION TO SEO
83 DIGITAL MARKETING AND E-COMMERCE BUILDING WEBSITE/BLOG USING CMS WORDPRESS
84 DIGITAL MARKETING AND E-COMMERCE Understanding Domain and Webhosting
85 DIGITAL MARKETING AND E-COMMERCE

Types of websites and Keywords
86 DIGITAL MARKETING AND E-COMMERCE

DIGITAL TRANSFORMATION FRAMEWORK
87 DIGITAL MARKETING AND E-COMMERCE THE CONTEMPORARY DIGITAL REVOLUTION
88 DIGITAL MARKETING AND E-COMMERCE

DIGITAL MARKETING PROCESS
89 DIGITAL MARKETING AND E-COMMERCE TRADITIONAL MARKETING VS DIGITAL MARKETING
90 DIGITAL MARKETING AND E-COMMERCE INTRODUCTION TO DIGITAL MARKETING AND ITS SIGNIFICANCE
91 Supply Chain & Logistics Management Functional Component Of CRM
92 Supply Chain & Logistics Management IT Infrastructure Used For Supply Chain & CRM: (PART 2)
93 Supply Chain & Logistics Management IT Infrastructure Used For Supply Chain & CRM: (PART 1)
94 Supply Chain & Logistics Management Supply Chain & CRM : Linkage
95 Supply Chain & Logistics Management Warehouse Facility Location & Network Design
96 Supply Chain & Logistics Management Scor Model
97 Supply Chain & Logistics Management Green Supply Chain Management
98 Supply Chain & Logistics Management Fourth Party Logistics (4PL)
99 Supply Chain & Logistics Management Third Party Logistics (3PL)
100 Supply Chain & Logistics Management Strategic Decisions To Outsourcing
101 Supply Chain & Logistics Management Reverse Logistics
102 Supply Chain & Logistics Management Outsourcing: Nature And Concept
103 Supply Chain & Logistics Management Warehousing Strategy
104 Supply Chain & Logistics Management Warehousing : Concept & Types
105 Supply Chain & Logistics Management Challenges In establishing Global Supply Chain
106 Supply Chain & Logistics Management Factors That Influence Designing GlobalSupply Chain Network
107 Supply Chain & Logistics Management Performance Measurement: Dimensions
108 Supply Chain & Logistics Management Global Supply Chain
109 Supply Chain & Logistics Management Tools of Performance Measurement
110 Supply Chain & Logistics Management Demand Chain Management
111 Supply Chain & Logistics Management Supply Chain Performance: Bullwhip Effect & Reduction
112 Supply Chain & Logistics Management Containerisation & Cross Docking
113 Supply Chain & Logistics Management Transportation: Network And Decision
114 Supply Chain & Logistics Management Transportation: Mode
115 Supply Chain & Logistics Management Tranportation Functions And Cost
116 Supply Chain & Logistics Management Gaining Competitive Advantage Through Logistic Management
117 Supply Chain & Logistics Management Logistics: Evolution And Objective
118 Supply Chain & Logistics Management Distribution Related Issues & Challenges
119 Supply Chain & Logistics Management Component And Functions of Logistics Management
120 Financial Management & Corporate Finance Finance Capital Structure-Relevance Theories Part-3
121 Financial Management & Corporate Finance Leverage Analysis Part-2
122 Project Management Project Team and Scope of Project Management
123 Project Management Project Risk Management Part-3
124 Project Management Project Risk Management Part-2
125 Project Management Project Risk Management Part-1
126 Project Management

Project Risk Management

127 Project Management Project Management Process
128 Project Management Project Identification & Selection Part-2
129 Project Management Project Identification & Selection
130 Financial Accounting & Analysis Preparation of final account - Profit & Loss account
131 Financial Accounting & Analysis Matching of Indian Accounting Standards With International Acccounting Standards
132 Investment Analysis & Portfolio Management Types of Investors
133 Investment Analysis & Portfolio Management Regularity Systems for Equity Markets
134 Investment Analysis & Portfolio Management Margin Trading, Clearing & Settlement Procedures
135 Investment Analysis & Portfolio Management Aim & Approaches of Security Analysis
136 Financial Market & Services Third Party Products Life Insurance
137 Financial Management & Corporate Finance Finance Capital Structure-Irrelevance Theories Part-1
138 Financial Management & Corporate Finance Capital Structure-Relevance Theories Part-2
139 Financial Management & Corporate Finance Capital Structure-Irrelevance Theories Part-2
140 Financial Management & Corporate Finance Financial Management & Corporate Finance Leverage | Analysis Part-3
141 Financial Management & Corporate Finance Investment And Financing Decision:
142 Financial Management & Corporate Finance Mergers & Acquisitions
143 Financial Management & Corporate Finance Financial Decisions-Capital Structure
144 Financial Management & Corporate Finance EBTI EPS Analysis
145 Financial Management & Corporate Finance Dividend Relevance Part-3
146 Financial Management & Corporate Finance  Dividend Relevance Part-2
147 Financial Management & Corporate Finance Dividend Relevance Part-1
148 Financial Management & Corporate Finance Dividend Models Part-3
149 Financial Management & Corporate Finance Dividend Models Part-2
150 Financial Management & Corporate Finance Dividend Models Part-1
151 Financial Management & Corporate Finance Cost of Preference Capital
152 Financial Management & Corporate Finance Cost of Equity Capital
153 Financial Management & Corporate Finance Cost of Debenture Part-1
154 Financial Management & Corporate Finance Cash Flow as Profit and Components of Cash Flow
155 Financial Management & Corporate Finance Capital Structure-Relevance Theories Part-1
156 Financial Management & Corporate Finance Capital Budgeting Decisions Part-1
157 Financial Accounting & Analysis Preparation of Final Accounts-Trading Account
158 Financial Accounting & Analysis Balance Sheet (Without Adjustments)
159 Financial Accounting & Analysis Trial Balance
160 Financial Accounting & Analysis Solvency Ratio
161 Financial Accounting & Analysis Profitability Ratio
162 Financial Accounting & Analysis Presentation of Financial Statement
163 Financial Accounting & Analysis Mechanics of Accounting: Accounting Standards and IFRS
164 Financial Accounting & Analysis Ledger Posting
165 Financial Accounting & Analysis International Accounting Principles and Standards
166 Financial Accounting & Analysis Double Entry System of Accounting
167 Financial Accounting & Analysis Balance Sheet (With Adjustments)
168 Financial Accounting & Analysis Activity Ratio
169 Financial Accounting & Analysis Financial Accounting & Analysis

School of Management Sciences, Lucknow has received B++ grade accreditation from NAAC – National Assessment and Accreditation Council (An Autonomous Institution of the University Grants Commission) Ministry of HRD Govt.

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